Would you like to drive visitors to your home based business by creating awesome graphics that sell? I've created a 6 Step Guide to help you create your perfect social media post.
Step 1: How to create a successful design business with no experience, no design skills and no specialist software.
It is possible for anyone to successfully create a home-based design business with no experience. This business can be carried out entirely online, by post, by attending fairs or by creating trade accounts. The only tools you will need - a laptop and access to the internet.
But creating the graphic element is only one part of the jigsaw, you will also need to know how to use the power of marketing to target your ideal customer.
The following article will give you a brief overview of how to make a start designing beautiful graphics; choose the right social media platform for your work at home business and use keywords and search engine optimisation to make sure that your posts are found by your ideal customer. But, before we tackle the exciting design elements, it’s important to make sure you have your business basics in place. Therefore, let’s have a more in-depth look at:-
Step 2: How to find your ideal customer
Being active on all social media platforms might seem like a wonderful plan, but it is unnecessary and counter-productive. It’s inefficient, exhausting and usually ends up with you spread too thin. The quickest way to discover which specific social platforms your ideal customer is using is:
Check social platform stats and demographics
Check out competitor social media presence
When you have done this you can select the top 1-3 platforms that are most responsive and concentrate the majority of your social media marketing on those platforms.
Top networks like Twitter, Instagram and Pinterest number users in multiple millions. YouTube exceeds 1.5 billion, and Mark Zuckerberg announced at the end of June, 2017, that Facebook topped 2 billion users.
However, one distinction between all of these channels is that they are not all ‘social’. Pinterest, YouTube and of course Google are in fact search engines, there is very little ‘social’ activity on these networks. It’s important to know this distinction so you can make an informed decision.
Step 3: Identifying your niche
With user numbers so large for each platform, how do you ensure you won’t you get lost in the crowd?
One way is to create a niche product then:
Identify the customer base that is right for you.
Target your potential customers so that they find you.
But first, how to decide on your niche product? What feels right for you? What fits your home life? What problems can you specifically solve for your potential customer? Why do you even need a niche? In a saturated market you need to stand out in a crowd and setting yourself up as a specialist in your field will help your potential customers start to trust your content. Creating a niche business will also help attract people to your website faster and therefore make your work at home business more profitable.
Step 4: Which Network is right for You?
Before you invest your valuable time in choosing which social media platforms to use; it’s important to know the different demographic they attract. For example, Instagram tends to attract younger women in the 18 to 35 age bracket. Pinterest is nearly all female, although this is changing rapidly and at the time of writing, Pinterest has announced in its own demographic info that: “50%+ of new signups are men” (following their own preferred categories, which are different from female ones). Jeff Proctor and Ben Huber of ‘Breaking the One Percent’ are just one example of men creating a credible presence on Pinterest. You can read about them here:
Twitter along with LinkedIn tends to be more business oriented but Twitter is also a favourite with authors, so if as part of your business you intend to write content, you should be present here. YouTube is a whole different story, being segmented quite specifically. YouTube reaches 95% of all adults age 35-55, and males and females are almost equally represented, though heavily split between specific categories. But you also need to consider the business model of each platform, for example: Instagram, Snapchat, Facebook and Twitter are all ‘in the moment’ platforms whereas YouTube and Pinterest’s content stays around. This needs consideration when planning your marketing. Pinterest and YouTube may be more of a slow burn, but by making sure your content is evergreen, that is: not time sensitive; your posts are there to stay.
This article has been abridged but if you'd like to download the full version and read as a pdf at your leisure, you can do so here.
If you'd like to download the free Instagram Planner just click here.